I stopped at 3 bars yesterday during the Eagles - Giants game. The results of what I saw were as unpredictable as the result of the game itself.Monday, December 20, 2010
My day on the Sports Dividing Line
I stopped at 3 bars yesterday during the Eagles - Giants game. The results of what I saw were as unpredictable as the result of the game itself.Thursday, December 16, 2010
Where in NJ to watch the Eagles at Giants

Sunday, January 11, 2009
The BIG DAY
Anyway, enjoy the game today. I have to work later on - so I might be drinking coffee and not beer, but I may be up in Hightstown, Exit 8 off the turnpike, at the Tavern on the Lake (1o1 N. Main St.) for the first part of today's game. If you want to see a 50/50 divide of Eagles & Giants' fans - go there (though I think it will be more like 60%-40% Giants).
And finally, we were mentioned in the New York Daily News today and the Philadelphia Inquirer. Enjoy reading!
Sunday, January 4, 2009
New Jersey divided between 2 NFL Football Teams

Hunterdon County is Mostly Giants - except there is a mixture along the river towns. In the southern part, there continues to be some Eagles' dominance.
Mercer County is pretty evenly split and it is the only county in NJ with no clear territory in any town. The northern towns lean toward the Giants & the southern towns lean toward the Eagles.
Sunday, March 16, 2008
Mapping the Dunkin' Donuts' Dividing Line
For a while now, you probably have seen the "Box & Cup of Joe" available at Dunkin' Donuts which featured NFL football teams as the designs. What you may not have known, though, is that in the State of New Jersey, your box will be different depending on what county you happen to be in. Some counties have Philadelphia Eagles' boxes and some have combined New York Giants & Jets' boxes.
Every county's seems to be uniform and it appears that Dunkin' didn't divide any county (though a colleague of mine swears that in Phillipsburg, they have Eagles' boxes . . . two phone calls failed to confirm this). It pretty much follows the media market each county tends to be included in: New York or Philadelphia.
It somewhat follows our Sports' loyalty dividing line (you'll have to see the film for that), but we do have a message for Dunkin' Donuts: People prefer choice. In Princeton and Manahawkin, we have met plenty of people near these "border lines" that can't bear to drink out of a hated team's mug or box. Don't know how cost effective it would be offering a choice, but Dunkin' would have happier customers, surely.
Here is the dividing line in the state based on where you would have found the NFL Box & Cup of Joes. Red indicates Philadelphia Eagles' places and Blue indicates: New York Giants and Jets.


